This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and recreation industries. Students will investigate the components of branding, sponsorships, and endorsements, as well as promotion plans needed for sports, entertainment, and recreation events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.
Schools
Arlington Community High School
Wakefield High School
Washington-Liberty High School
Yorktown High School
Langston/New Directions
Prerequisites
None
Certification
Student-selected verified credit can be earned by passing the course-related industry certification.