This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and event industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports, entertainment, and event. The course explores career options and develops workplace readiness skills.
Schools
Arlington Community High School
Langston/New Directions
Wakefield High School
Washington-Liberty High School
Yorktown High School
Prerequisites
None
Certification
Student-selected verified credit can be earned by passing the course-related industry certification.